They say, a professional journey starts and grows gradually, but when I became the CEO at 33, I decided to go all out from 150 people to 2500, 75 brands to 400 brands, 1 country to 20 countries.
The business grew immensely over years, from the core trading we ventured into retail, franchise, manufacturing and service. We added many products and brands across various business verticals including; IT, office products, electronics, household, furniture, sports, medical, fashion, bed linen, Ad agency, furniture, laboratory, restaurants, real estate, Card Personalisation, Publishing and equity investments.
With operations in UAE, Qatar, Oman, KSA, Bahrain, Kuwait, Iran, Syria, India and Switzerland; the brands also increased phenomenally, including prestigious brands like IBM, Minolta, Casio, Pitney Bowes, Data Card, Hyundai, Walter glass, Cannon, Rochas, Festina, Elle, Pierre Cardin, TuTuc, Ferrari, Agatha Ruiz De La Prada, Steelcase, Milleken, Fila, Head, Molten, Outback Steakhouse, Carino’s, Marrybrown, Andersen Icecream and Mokarabia.
With customers and projects like Dubai Airport, Dubai Metro, Emirates Airlines, Etihad, ADNOC, Citi bank, HSBC, SCB, Mubadala, Emaar, MAF, Nakheel, Dubai Properties and so on.
Then one day, Forbes said "we are #68 in the Middle East". One can say WOW, but for me it was just another learning in life.
So at 45, I decided to explore the world of Ai. Today we bring the world leading Ai brands to the Middle East, India and other markets. These Ai products are proven to increase sales or reduce cost to make profit.
Further, to give opportunities for professionals to work from anywhere, mainly women, who want to be empowered, we created a new model of working "WHAP-IP". Then, those hardworking entrepreneurs who have put their heart and soul into building great brands; we take them to the global audience.
So here I am, the Founder @ LUCROR !!!